Our Team
Jeff Josenhans
Product Development & Hospitality
Jeff Josenhans is a leading and nationally recognized beverage professional with more than 20 years of global wine, beer, and spirits expertise. He has served on multiple corporate Food and Beverage teams in the luxury Hospitality industry, along with leading F&B programs at many iconic hotels. Jeff is an innovator in the bar and cocktail world, who has birthed some important beverage firsts, including distillery-aging cocktails in barrels, self-made amaros and non-alcoholic craft beer. Jeff is a certified Sommelier, Cicerone, and has won multiple cocktail competitions for mixology.
Chris Johnson
Winemaker & Champagne Formulation
Chris Johnston, affectionately known as “the mad scientist.” Chris and his wife, Melody, are the proud owners of Middle Ridge Winery and Art Gallery in Idyllwild, California. Chris is an Internationally acclaimed winemaker who has produced 67 award-winning wines just in the last 10 years. His most notable award was for his Bordeaux inspired wine, Coyote Run, which took 1st place out of 1,400 entries. You could say Chris has some incredibly talented taste buds.
Jag Asher
Operations & Managing Member
Jag Asher began his business experience as a bartender on Miami Beach, followed by managing restaurants with multi-million-dollar budgets. He then transitioned into executive positions within academia and corporate America. As an executive for more than 30 years, Jag extended his experiences in strategic planning, administration, and operations. He honed his skills as a quintessential visionary with the ability to inspire and execute.
James Washington
Vice President for Sales & Acquistions
James Washington, a two-time Super Bowl champion with the Dallas Cowboys, is the President of the NFL Alumni-Southern California Chapter, as well as the Founder of Shelter 37, an organization dedicated to assisting at-risk youth in Southern California. James developed a strong love for a great bottle of wine from the years he spent visiting wineries and tasting all the varietals of wine. Upon tasting BARACHÉ, James knew that he needed to be apart of this Super Bowl team within the wine industry.
